The Gajah ITB logo serves as the visual identity for the Faculty of Information Technology at Institut Teknologi Bandung. Designed with academic dignity and technological symbolism, it reflects the institution’s commitment to rigorous engineering and responsible innovation.
Across campus digital platforms and printed materials, the logo anchors a consistent brand language that connects students, alumni, and industry partners to ITB’s computing community. Its restrained composition balances authority with approachability, making it suitable for both research showcases and public outreach.
Visual Identity at a Glance
| Element | Description | Design Intent | Usage Guidance |
|---|---|---|---|
| Primary Wordmark | "Gajah ITB" in structured typefaceCombine institutional name with tech-forward geometry | Use for formal announcements and academic signage | |
| Symbol Mark | Stylized elephant head with circuit motifsLink strength, memory, and intelligent systems | Preferred for app icons and social profile avatars | |
| Color Palette | Deep academic blue with steel gray accentsConvey trust, stability, and technical precision | Apply on light backgrounds for maximum contrast | |
| Clear Space | Minimum margin equal to symbol heightProtect legibility and prevent visual crowding | Never overlay text or complex backgrounds |
Historical Context and Academic Roots
Introduced alongside the formal establishment of the Faculty of Information Technology, the logo references the elephant as a cultural symbol of wisdom while embracing modern informatics iconography. Its evolution mirrors key milestones in ITB’s digital education journey, from early computer laboratories to contemporary data science initiatives.
Brand Applications Across Media
Design systems for the Gajah ITB logo standardize usage across lecture slides, research posters, event banners, and digital interfaces. Consistent application strengthens institutional recognition and reassures students and collaborators that they are engaging with an accredited academic unit.
Technical Specifications and Accessibility
Vector files, minimum sizes, and color definitions are documented in the official brand manual. Accessibility considerations include contrast ratios for screen readers, scalable formats for print, and simplified versions for low-bandwidth environments to maintain clarity in rural or remote deployments.
Brand Strategy in Research and Industry Partnerships
When the logo appears on joint publications with technology companies, it signals alignment between academic rigor and industry innovation. Faculty members leverage the symbol to frame applied projects, ensuring that solutions respect ethical guidelines and long term societal impact.
Future Directions for the Gajah ITB Brand
- Update brand assets to support responsive design systems across devices
- Introduce motion guidelines for digital use while preserving formal identity
- Expand multilingual accessibility labels for global collaborators
- Strengthen partnership visibility through co-branded research outputs
FAQ
Reader questions
Is the Gajah ITB logo available for student organization materials?
Yes, registered student organizations may use the logo in accordance with the faculty brand guide, ensuring proportions, spacing, and color accuracy are maintained for academic coherence.
Can the symbol mark be used separately from the wordmark on websites?
Permitted on internal platforms and profile icons, while the combined wordmark and symbol provide clearer institutional identification on public facing pages and formal communications.
What file formats are recommended for print and digital use?
Vector PDF and SVG formats are ideal for print and signage, while PNG with transparent background suits web and mobile apps, with defined minimum sizes to avoid pixelation.
How should the logo be handled in international conference materials?
Use the approved version at the required clear space and contrast level, and include the faculty name in the local language alongside the mark to uphold recognition and academic prestige.